Choosing the right bottle is one of the most important decisions when launching a perfume brand. The bottle is the first physical contact between your customer and your fragrance — it must tell your story before the perfume is even sprayed.
The type of glass is fundamental. Extra-white glass offers perfect transparency that showcases the juice color. Opaque or frosted glass creates an atmosphere of mystery and luxury. Recycled glass, increasingly in demand, communicates an environmental commitment. At Parcolux, we work with all three types to adapt to each project.
The most common formats are 100ml (signature format, imposing on shelves), 50ml (classic format, best-seller), 30ml (accessible entry-level), and 10ml (travel size). 2ml samples are essential for boutique discovery or gift sets.
The cap is a major differentiator. Gold-finished brass, brushed aluminum, noble wood, crystal — each material evokes a different universe. The weight of the cap in the customer's hand directly influences the perceived quality of the product.
Minimum order quantities (MOQ) vary by manufacturer. At Parcolux, we offer accessible MOQs to allow young brands to launch their first product without excessive investment, while guaranteeing the premium quality of our ISO 22716 certified workshops.
Finally, think about your entire range from the start. A bottle that works alone but also as a collection, with visual coherence between different formats and fragrances, strengthens your brand identity in the long term.
